One of the most effective ways to market the fiction section in my library is through displays. For example, we often do seasonal displays throughout the year. This seems to really appeal to our patrons. Christmas fiction during the months of November and December, and summer/beach reads during the months of May through July are very popular. Doing this type of display highlights a collection of books that are appropriate for the season and makes them easily accessible. Another collection that we currently have on display (along with several nonfiction titles) are fiction books by Indiana authors. This coincides with Indiana's bicentennial celebration.
Amish fiction and Inspirational fiction are two very popular collections in our library. One way that we promote them and highlight them is by providing bookmark style lists of popular authors in these areas. This allows patrons to discover new authors in genres that they enjoy and read on a regular basis. On the flip side, we also have many readers of suspense novels and have created lists of authors in this genre as well.
A third thing that we do is to promote our "New" fiction. Our website provides information on our new titles, and we often highlight a few new fiction titles on our Facebook page each week. Our local newspaper also provides a small section once each week for the library to write a book review. In this section we typically promote new titles to our library.
My library promotes the New fiction as well. Since it's not confined to a genre, but is a smaller and more easily-browsed area of the library, it makes a great starting place for someone who isn't sure what they want to read. Plus, if a book looks interesting but is #2 (or whatever) then hey, you know you've got at least two new books to read. :)
ReplyDeleteI like the idea of book marked style lists. So many ideas by actual librarians that I'm enjoying reading. I have not had the opportunity to work in a library yet, so other than displays or placing reviews of top fiction on the library website, I would be at a loss for additional measures. This is quite enlightening.
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